It's a new design.
Much easier to LOAD. There's no crank.
Game of Thrones Season 3, Episode 2
Setting maximum LOAD.
Westworld Season 2, Episode 10
Come on, let's get the next LOAD.
Game of Thrones Season 4, Episode 9
What a LOAD of crap?
Breaking Bad Season 4, Episode 7
Okay, I got this. Lock and LOAD, boys.
The Big Bang Theory Season 1, Episode 7